Billie's Deli
Branding • Print • Social Media
Client: Billie’s Deli
Year: 2025
Project Overview
Billie’s Deli is a locally loved food destination in Muskoka, offering fresh sandwiches, baked goods, and grab-and-go options.
The goal of this project was to create a cohesive visual identity that felt welcoming, modern, and easy to recognize across menus, signage, and marketing materials. The final designs balance warmth and personality with clarity and consistency.
Menu Systems
A cohesive menu system designed for in store screens and printed takeaway formats, built for clarity, easy updates, and strong brand recognition.
Marketing & Branding
Digital design and website layouts created to extend the brand online while keeping the experience clear, intuitive, and visually consistent.
Website Integration
Billie’s Deli is featured within the larger Gibson’s of Muskoka website, where its page was designed to reflect the deli’s unique identity while staying consistent with the overall brand structure. The layout prioritizes clarity, easy navigation, and quick access to menu information for customers.
The Outcome
The final designs helped establish a consistent and recognizable look for Billie’s Deli across menus, marketing materials, and digital touchpoints. The cohesive visual direction supports day-to-day operations while reinforcing a strong local presence.